Dear students of the School of Journalism & Mass Communication:
As I bring my five-year term as Director of the School to a close this month, I am so proud of the progress that our faculty, our staff, and you, our students, have made together. These were some of the worst budget years for the nation, as well as an unprecedented period of disruptive technological change for the whole mass communication industry. But thanks to all of our efforts, our School is stronger than ever before.
Consider just a few comparisons with where we were in Spring 2009 when I first became Director. Today, we count a hundred more majors (and we admit more students each semester); we distribute more scholarship money (including new funds supporting student internships); we engage in more community partnerships (including our award-winning collaboration with the Wisconsin Center for Investigative Journalism); and we employ more faculty and staff than at any time since I was hired back in 2001 (with one more new professor, specializing in global media ethics, joining us next fall).
I want to thank you all for your hard work, your support, and your creativity through these challenging years. And … I’d like to ask you for one more thing.
Over the past week we’ve been running a social media campaign across the web and mobile media — including Twitter, Facebook, Instagram, LinkedIn, and our own UW-Madison site — around the theme #SJMCGaveMe. Our goal has been to solicit stories about the difference that SJMC has made in the lives and careers of our many colleagues, alumni, friends and supporters around the world. In just one week we have heard so many great things and reconnected with so many important stakeholders — so far, the campaign has been a huge success! Check out some of the stories on Twitter by searching the hashtag #SJMCGaveMe, or just visit http://sjmcgaveme.journalism.wisc.edu
Our #SJMCGaveMe campaign is still going on for one more week, and I’d like to personally invite you to participate as well. Nothing pleases our alumni more than to hear from the current generation of students who are following in their footsteps. Please, visit http://sjmcgaveme.journalism.wisc.edu/shareyourstory/ today, and share a story of your own. Especially for our graduating seniors, not only do we want to hear from you now, before you leave campus, but also we want to keep in contact with you as you move into your lives and careers beyond UW-Madison.
Finally, if you are so inclined, I’d also like to invite you to make a small gift to our Annual Fund — the same fund we use to keep our iPads up to date, to pay student hourly workers for special projects, and to make sure that our faculty and staff receive the best professional training so that they may pass along the latest techniques to all of you in the classroom. You can find our donation page at http://bit.ly/donatesjmcgaveme
No donation is too small! For graduating seniors, for example, a donation of $20.14 might be a nice symbolic gesture. Plus, for the next week, every donation will be matched dollar-for-dollar by our Alumni Board of Visitors. If you’ve benefited from our technology resources, our scholarships, or our intensive classroom experiences like Curb magazine, you know what kinds of great things these donations can do for the next generation of students. You can start giving back today at http://bit.ly/donatesjmcgaveme
OK, that’s the end of the sales pitch. Let me just close by saying that it has been an honor and a privilege to serve all of you as SJMC Director, and I wish all of you the very best in all that you do. And remember, whether you’re graduating this year or not, don’t ever stop learning — and leading. You’re Badgers — and you’re J-Schoolers — and we hope you’ll always call our campus, and our School, your home.
Gregory J. Downey
School of Journalism & Mass Communication (Director)
School of Library & Information Studies (Professor)
Center for the History of Print & Digital Culture (Director)
Internships in the Liberal Arts & Sciences (Director)
University of Wisconsin-Madison
5112 Vilas Hall, 821 University Avenue
Madison, WI 53706 USA